Graphic Optimist

Graphic Optimist is a zine designed for Generation Z, showcasing sustainable health and wellness brands with vibrant, polished branding. Combining creative storytelling and bold design, it inspires modern consumers while celebrating ethical businesses. With its slogan, “Let’s GRO together,” the zine encourages growth, connection, and conscious living. Each issue is hand saddle-stitched for a personal, high-quality touch.

Hand cut elements were intentionally designed to add an interactive and personalized feel. This edition highlighted the popular reusable bag brand BAGUU.