Portofino’s
2026 — Brand Identity
Located in Charlotte, NC, Portofino’s is a locally owned Italian restaurant rooted in family friendship, and food. Portofino’s is known for its generous portions, affordable prices, inviting atmosphere and reliably delicious food.
Lively, warm, and connected were the guiding goals of this rebrand. Inspired by the architecture and culture of Portofino, Italy, the updated identity creates a contemporary and memorable visual system while elevating the brand’s inviting, family-oriented atmosphere.
